Top Ten Reasons to Review Your Marketing Plan

Many business owners are so pleased when they get all the planning done, the business plan, the marketing plan, the strategic plan and the HR plan that they heave a sign of relief and put the "plans" on the shelf, never to be used again.

Your marketing plan is a living document, at least it should be. The plan needs to be implemented and then monitored and then corrected and the process starts again.


Reasons to Review your marketing plan:

1.  To learn if it is working
2.  To monitor the results of your marketing activities
3.  To implement any updates and changes, using social media for example
4.  To develop a consistent look and feel to your marketing efforts
5.  To develop a budget for your marketing activities
6.  To monitor repeat business
7.  To learn where your customers are hearing about you
8.  Get referrals
9.  Build sales results
10.  Develop marketing materials, brochures, business cards, other promotional material.