Ten Things to Include in Your Marketing Plan

Marketing is such a broad term, covers so many things. Marketing is knowing what you are selling, who you are selling to, identifying your delivery channels and telling your customers about your brand. The following points should be covered in a marketing plan for product sales:

1. What are you selling, give a clear description including whether the item is a necessity or a luxury.
2. Where is your products in price compared to your competition?
3. Where do you expect your potential customers to hear about your product?
4. Who is your primary customer? Your secondary customer?
5. Where will you be selling your product?
6. What are you doing (going to do) to promote your product?
7. What guarantee or warranty are you offering?
8. Do you have a plan for sales follow up?
9. How will you deal with complaints (of course you don't want any, but...)
10. Do you have a sales budget that you can used to measure how effective your marketing plan was? 

and 10.5  Do you have a marketing budget prepared that includes all marketing activities as well as all associated costs?